cult.fit - One More Workout
Concept | Script | Creative Direction
cult.fit | One Less Video
cult.fit | One Less Episode
The Challenge
While already riding on the high of ‘Fitness is not an option’, cult.fit needed another campaign to motivate people to start working out.
The Campaign Idea
Our creative strategy was simple: to tackle streaming and scrolling, the two main distractions that stop people from exercising. Hence the idea 'One less episode/video, one more workout'.
