Deciml - Influesters
Strategy | Idea | Script | Creative Direction
Deciml | Zakir Khan
Deciml | Ranveer Allahbadia
Deciml | Varun Thakur
Deciml | Suhani Shah
Deciml | Vaibhav Sisinty & Prafull Billore
Deciml | Raj Shamani
Deciml | Sid Warrier
Deciml | Bhuvan Bam and Rohit Raj
The Challenge
Deciml is a spare change investment app that, as the name suggests, automatically invests your spare change every time you make a digital transaction. The brief was to crack a social media campaign featuring some of India's biggest creators, such as Bhuvan Bam, Zakir Khan, Suhani Shah, who also happened to be stakeholders in the app itself.
The Campaign Idea
To us, it was obvious that the best communication lay in the product truth itself – an app so good, you can’t help but become a part of its growth story. And thus, the ‘Influester' campaign was born. Each video was tailored to the creator’s tone of voice, so that their respective followers could relate.
