Amazon Prime - Father’s Day
Concept | Script | Creative Direction
The Challenge
Amazon Prime Video wanted a clutter-breaking film to wish all dads a Happy Father’s Day.
The Campaign Idea
Be it a movie or a show, dads are known to doze off while watching them. After a long day of work, what more can you expect from your old man? So could it be that from dad’s POV, the shows are lulling him to sleep? So can a renowned singer like Shaan be singing him lullabies? Did we just crack a great Father’s day film?
The Results
The video garnered a whopping 25.2M views (and counting) across all platforms, with engagements that went through the roof at 20K.
Amazon Prime Video | Shaandar Father's Day