Youtube - GenZ Chudail
Concept | Script | Creative Direction
The Challenge
YouTube wanted to re-inforce the existence of cool Fashion, Beauty and Lifestyle content on its platform, among female GenZ audiences, by creating a content piece that had both cultural resonance, and the ability to grab eyeballs.
The Campaign Idea
It's Ganji Chudail's world, and we're only living in it, therefore using her to attract a young, digitally-savvy, female audience seemed like a really good idea. However, we were also acutely aware that Ganji Chudail's animated avatar had been done to death by brands, and if we had to do something GC, we had to push the envelope in a major way. Say hello to GENZ CHUDAIL, the first-ever live-action version of Ganji Chudail, where GC is played by none-other-than Neena Gupta, who is also something of a fashion hero for GenZ Women. In our video, Ganji Chudail kidnaps YouTubers so that they can turn her from a 'meme' to a 'babe'. From Ganji, to GenZ! From a basic B to a G.O.A.T - Ganji's Outfits Always Trending.