Smartsters - Limit Screens not Childhood
Concept | Script | Creative Direction
The Challenge
Our objective was to create brand awareness about the kids furniture brand - Smartsters.
The Campaign Idea
While we scrolled through our phones looking for an insight that’d ring true for both kids and their parents, we realised that the insight rests in our hands! Kids these days are glued to their screens, and in comes Smartsters furniture that not only helps in their holistic development, but also keeps them away from their screens.