Sorrentina - Honestly Italian
Concept | Script | Creative Direction
Sorrentina | Honestly Italian Pasta
Sorrentina | Honestly Italian Truffle Chips
Sorrentina | Honestly Italian Cookies
The Challenge
While showcasing its wide range of pastas, cookies, sauces and truffle chips, the brand Sorrentina wanted to also portray itself as ‘Honestly Italian’.
The Campaign Idea
What better way to introduce an ‘Honestly Italian’ brand by having it represented by an Honestly Italian Chef who cannot lie, because he ‘nose’ he’ll get caught. We introduced Chef Pinocchio as Sorrentina’s new brand ambassador, which was not only an ironic choice, but also gave us a lot of room for jokes.
Mascot Design
Design explorations
Final Mascot Design
Branding for Chef Pinocchio
